2007 Real Girl of the Year Award

Celebrating real girls and their brightest moments

2007 Real Girl of the Year Award Official Contest Rules

NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCE OF WINNING.

The following Contest offer is good in the United States only and shall be construed and evaluated according to the laws of the United States. Do not enter this Contest if you are not a U.S. resident located in the U.S. at the time of entry. Contest is void in U.S. Territories and Puerto Rico.

“Real Girl of the Year 2007 Award” Contest (“Contest”) begins at 10:01:00 a.m. central standard time (CST), Monday, January 1, 2007, and ends at 11:59:59 p.m. (CST), Saturday, March 31, 2007 (“Contest Period”), and is sponsored by American Girl, Inc. (“Sponsor”). The Contest is void where prohibited or restricted by law. All applicable federal, state and local laws and regulations apply. By participating in the Contest, each participant is required to be 18 years of age or older and the parent and/or legal guardian (“Parent”) of a girl who is aged 8-13 at the time the entry is submitted. Parent agrees that they have read, understand and agree to be bound by the Official Rules and the final decisions of the Sponsor.

HOW TO ENTER: All registrant information must be of a Parent who is 18 years of age or older, or entry will be disqualified. Enter online at www.americangirl.com/contest between January 1, 2007 and March 31, 2007. Limit one entry per eligible girl. Multiple entries submitted on behalf of the same girl will be disqualified; however, a Parent can submit one entry for each of their eligible children. Where indicated, Parent should enter their first and last name, girl’s first name and date of birth, complete address, phone number, and e-mail address. Parent must complete and submit the essay (no greater than 500 words), describing the community service/volunteer activity the girl has been involved with during the 12 months prior to the entry. All entries are subject to verification. Girl must be enrolled full-time in a public, private or home school.

PRIZES: Three (3) Grand-Prize Winners and five (5) Honorable Mention winners will be selected from all eligible entries received. A judging committee, consisting of American Girl employees, will select twenty (20) finalists from all eligible entries. Entries will be judged on initiative (How much personal initiative was involved in the activity?), effort (How much time and effort did the activity require?), impact (How much of a difference did the service activity make?) and personal growth (Did the applicant develop new insights or skills from the experience?), weighted equally. The twenty (20) finalists will go to the second round of judging, conducted by a panel of outside experts in the field of primary or secondary education. The panel will select the three (3) Grand Prize winners and five (5) Honorable Mention winners. In the event of a tie, the judging panel will rejudge, breaking ties based on impact, personal growth, effort and initiative, in that order, and if a tie remains, a new panel of judges will be asked to break the tie, applying the same criteria.

PRIZES: Each Grand Prize consists of a donation of Five Thousand Dollars ($5,000.00) in the winning child’s name to an accredited charity, chosen by American Girl, Inc., that represents the activities of the child, a Five Thousand Dollar ($5,000.00) donation in the child’s name to the child’s school (if home schooled, donation will be made to an accredited home school agency selected by American Girl, Inc.), an appearance in the American Girl catalogue and on americangirl.com. Grand Prize winning Parent and child will also be asked to make a promotional appearance at an American Girl store designated by American Girl, Inc.). If Grand Prize winner and child are willing to make the trip (which will be between June 28, 2007 and June 30, 2007, otherwise travel portion of prize will be forfeited), trip will include transportation to an American Girl Place location chosen by American Girl. If air travel is required, two round-trip coach airfares from major airport nearest winner’s residence to American Girl Place, plus double occupancy hotel accommodations for three days and two nights, and ground transportation to and from the hotel will be included. If ground transportation is required, transportation to and from the select American Girl Place will be provided, and a reasonable per diem for meals. Promotional appearance is for the convenience of American Girl, and Grand Prize winner need not make trip in order to claim the Prize or the donations in her name. If any portion of the total prize value remains unused, it will be forfeited. Balance will not be given in either cash or merchandise. All travel arrangements will be coordinated by American Girl. Prize also includes Nicki’s Complete Collection (collection includes a Nicki doll and 2 paperback books, Dog-in Training, Jackson the Horse, Tack Box, 4 outfits and 2 accessory sets). Approximate Retail Value (ARV) of Grand Prize is $3,000.00.

Five (5) Honorable Mention winners will receive Nicki’s Completion Collection (collection includes a Nicki doll and 2 paperback books, Dog-in Training, Jackson the Horse, Tack Box, 4 outfits and 2 accessory sets), and an appearance on americangirl.com. ARV of Honorable Mention prize is $325.00. Total ARV of all prizes is $10,625.00.

ELIGIBILITY:Contest open to legal U.S. residents that are age 18 or older on or before January 1, 2007. Employees of American Girl; Inc., Mattel, Inc.; their respective affiliates; subsidiaries; parent companies; partner companies; advertising and promotion agencies; printing and mailing companies; judging organization; and immediate family and household members of each are not eligible to win. Void where prohibited by law. All federal, state, and local laws apply.

GENERAL: By entering this Contest, participants agree to abide by and be bound by these Official Rules and the decisions of the judges. Grand-Prize Winners will be required to execute an Affidavit of Eligibility and Liability/Publicity Release for the child (except where prohibited), which must be signed, notarized, and returned to the Sponsor within 7 days of attempted delivery of same. Noncompliance within this condition will result in forfeiture of prize. Unclaimed prize will not be awarded. Winner will be notified by mail. If prize or prize notification is returned as undeliverable, the prize will be forfeited and will be awarded to an alternate winner. All income taxes on the prize will be the sole responsibility of the winner. No substitutions or cash redemption of prize as offered except as provided herein. Prize is non-transferable. All meals, taxes, gratuities, and other expenses not specified herein are the responsibility of the winner. Any minor traveling must be accompanied by parent or legal guardian who must sign and return all required documentation. Tentative Prize Winners will be notified by telephone and/or e-mail. If a Tentative Prize Winner cannot be reached within fourteen (14) business days from the time of first notification attempt, such person will be disqualified and an alternate entry will be randomly selected. Once contact has been made with a Tentative Prize Winner, prize will then be sent by mail or other courier service. Contest entries become the property of American Girl, Inc. and Mattel, Inc. and will not be returned. Parent agrees that winning essays may be reproduced, in whole or in part, by Sponsor, in any and all media, for any and all purposes, including purposes of advertising and trade, without further compensation. In case of unavailability of any prize, Sponsor reserves the right to substitute prize of equal or greater value. By accepting the prize, winner consents, for him/herself and for winning child, to the use of their names, photos and/or likenesses for advertising and trade purposes without additional compensation, except where prohibited. Participants waive the right to assert as a condition of winning any and all costs of redemption or travel to redeem said prize, and any liability, which might arise from redeeming or seeking to redeem said prize. By accepting the prize, winner, for him/herself and for winning child, releases American Girl, Inc.; Mattel, Inc.; and their respective advertising, promotion, and provider companies; and each of their respective officers, directors, agents and employees from any and all liabilities with respect to the prize and any travel related thereto, and acknowledge that said parties have neither made nor are in any manner responsible or liable for any warranty, representation, or guarantee, expressed or implied, in fact or in law, relative to the prize, including but not limited to, its quality, mechanical condition, or fitness for a particular purpose. Sponsor reserves the right, in its sole discretion, to cancel or suspend this Contest should any computer virus or other technical difficulty beyond the control of the Sponsor corrupt the administration, security, or proper play of the Contest and award prizes from among all eligible entries received prior to action taken by Sponsor. Participants must provide a valid e-mail address when entering online. Sponsor is not responsible for incorrect or inaccurate entry information, whether caused by Internet users or by any of the equipment or programming associated with or utilized in the Contest or by any technical or human error that may occur in the processing of the entries in this Contest. Sponsor is not responsible for computer system, phone line, hardware, software or program malfunctions, or other errors, failures, or delays in computer transmissions or network connections that are human or technical in nature. In the event of a dispute regarding the identity of the person submitting an electronic entry, the entry will be deemed to be submitted by the “authorized account holder,” person in whose name the e-mail account is registered, provided that person meets all eligibility criteria set forth in the Eligibility section of the Official Rules. Sponsor reserves the right in its sole discretion to disqualify any individual who tampers with the entry process. This Contest and these Official Rules are governed, construed, and interpreted under the laws of the State of Wisconsin and any or all claims pursuant to these shall be brought in the courts of the State of Wisconsin.

Winner List: For the names of the winners, please send a self-addressed stamped envelope to Real Girl of the Year 2007 Award, c/o American Girl, P.O. Box 620497, Middleton, WI 53562-0497. Request must be received by July 1, 2007.

Sponsor: American Girl, Inc., 8400 Fairway Place, Middleton, Wisconsin 53562